An updated essay on the Rolling Stones influence in the 1960s, once again written for my english class. This essay focuses more on the Stones' influence on the youth of London in the 1960s, through a cultural studies approach.
Fifty years since their formation in 1962, The Rolling Stones have proved to be the most powerful and influential rock and roll band in the world. At the height of their career, in terms of musical and social influence, the Rolling Stones influenced an entire generation of teenagers, predominantly London’s youth. Decades following the height of the Stones’ popularity and influence in the 1960s, two memoirs were published, one in 1979 by their drug dealer Tony Sanchez entitled Up and Down with The Rolling Stones, and one by a member of the Rolling Stones himself, Bill Wyman, entitled Stone Alone published in 1990. Through the cultural studies approach, which aims to examine its subject in terms of cultural practices and their relation to power, these memoirs will be analyzed. The cultural studies approach will be applied to The Rolling Stones to comprehend the Rolling Stones’ influence on London’s youth and their rise to power as musical innovators and leaders of the youth revolution in London in the 1960s. Due to their roles as musical innovators and leaders of the social revolution, The Rolling Stones proved to be the most influential band in London in the 1960s, who became a part of both “Swinging London” and the British Invasion.
The Rolling Stones’ earliest and greatest influence was American blues, which helped develop the Stones’ style and signature sound. Their efforts introduced the youth of London to blues, a new genre of music they had never heard before. Brian Jones, the mastermind behind the Stones, is credited with naming the band after the song “Rollin’ Stone” by Muddy Waters, an American blues musician. His love and admiration for the blues, was the driving force behind the band’s early sound, as Bill Wyman said, “he nursed an absolute fervor for true American blues. [His] obsession created the Stones, made them what they were – totally different from every other pop group. His knowledge of the origins of our music, and the translation of it into a British sound, was our blueprint” (77). The cultural studies approach allows us to examine what “happens when cultures come into contact with each other” (Sardar), and in this case can be applied to the Stones’ modification and incorporation of American blues into British rock and roll. The result of combining two cultures together created the Rolling Stones’ sound and introduced the youth of London to American culture. In consequence to introducing a generation to a new culture and music genre, their recordings were met with great critical acclaim and chart success, which helped them solidify their place as one of rock’s greatest artists.
In contrast to the “clean-cut, well-behaved” British boy bands of the 1960s, The Rolling Stones brought a rebellious “bad boy” image to America during the British Invasion. They were marketed as the antithesis to the Beatles, and served as idols to both the British and American youth who felt the need to break away from social norms. As its name suggests, the cultural studies approach aims to “[understand] culture in all its complex forms and [analyze] the social and political context in which culture manifests itself” (Sardar), which in this case would be the Stones’ influence on British culture through their image and sound. While The Beatles were known for their positive image, which is evident in the song “She Loves You”, The Rolling Stones were the first to challenge the typical feel-good pop songs of the mid-60s with songs such as “(I Can’t Get No) Satisfaction” which repeats the line “No, no, no” (Jagger/Richards), which directly countered the Beatles’ “Yeah, yeah, yeah” (Lennon/McCartney). Although music played an important role in setting the Stones apart from any other band, their image is what sparked media attention and got them the “bad boys of rock” label. As Bill Wyman said when looking back on those years, “In 1963 and 1964 when our reputation was being forged, appearances of people our age were pretty traditional. Hair over the ears, like the Beatles, was pretty unorthodox: hair down to the back of the neck, like ours, was really rebellious. It was much more than a fashion: it was a statement opposition” (153). The Rolling Stones were capable of influencing the youth of London through their lyrics and style, and later American youth and culture, when they were at the forefront of the British Invasion.
The Stones’ greatest achievement in the 1960s was their cultural and social influence on the youth of London. Their controversial image and lyrics greatly inspired the youth to indirectly form a subculture, which became a part of the phenomenon known as “Swinging London”. “Swinging London” was the name Time Magazine gave to the flourishing cultural scene in London in the 1960s, which can be analyzed through the cultural studies approach which examines how “sub cultural groups and individuals resist dominant forms of culture and identity, creating their own style and identities” (Sardar). In the 1960s, “[clubs] were crowded with the young and beautiful men and women who had turned London, momentarily, into the hip capital of the Western world” (Sanchez 2). London in the 1960s wouldn’t have been the same without the music. At the time, those most capable of influencing the youth all had one thing in common: they played music, and if one was to conjure up a list of most influential artists at the time, The Rolling Stones would be at the top. According to Tony Sanchez, who was a teenager during Swinging London, The Rolling Stones were considered “the new potentates” who influenced everyone from the “leisured aristocrats to schoolboys barely out of short trousers” (Sanchez 1). The Stones influenced every aspect of teenagers’ lives in the 1960s, from their clothing and their hairstyles to their behaviour. Their image influenced others to dress similarly to them, while their music contained lyrics that the typical British teenager could identify with. No other musician has ever possessed as much power to incite change among a whole generation.
The 1960s proved to be The Rolling Stones’ most artistically creative and highly influential period. Through the cultural studies approach, their role in Swinging London and as influential leaders in the social and cultural worlds was analyzed. No other band from the era has had as much influence on a generation, and the memoirs are a lasting representation of the Rolling Stones’ social, cultural and musical influence on London’s youth in the 1960s, and even to this day.
Works Cited
Pratt, Mary Louise. "Arts of the Contact Zone." Profession 91. New York, 1991. Print.
George, Diana, and John Trimbur. "Cultural Studies and Composition." A Guide to Composition Studies, ed. Gary Tate, Amy Rupiper, Kurt Schick. New York: Oxford UP, 2001. Print.
Sardar, Ziauddin, Loon Borin. Van, Richard Appignanesi, and Ziauddin Sardar. Introducing Cultural Studies. Cambridge, UK: Icon, 1999. Print.
Jagger, Mick, and Keith Richards. "(I Can't Get No) Satisfaction." Rec. 12 May 1965. Out Of Our Heads (US). The Rolling Stones. Andrew Loog Oldham, 1965. Vinyl recording.
Lennon, John, andPaul McCartney. "She Loves You." Rec. 1 July 1963. The Beatles' Second Album (US). The Beatles. George Martin, 1963. Vinyl recording.
Wyman, Bill, and Ray Coleman. Bill Wyman, Stone Alone: The Story of a Rock 'n' Roll Band. London: Viking, 1990. Print.
Sanchez, Tony. Up and Down with the Rolling Stones. London: John Blake, 2010. Print.
Fifty years since their formation in 1962, The Rolling Stones have proved to be the most powerful and influential rock and roll band in the world. At the height of their career, in terms of musical and social influence, the Rolling Stones influenced an entire generation of teenagers, predominantly London’s youth. Decades following the height of the Stones’ popularity and influence in the 1960s, two memoirs were published, one in 1979 by their drug dealer Tony Sanchez entitled Up and Down with The Rolling Stones, and one by a member of the Rolling Stones himself, Bill Wyman, entitled Stone Alone published in 1990. Through the cultural studies approach, which aims to examine its subject in terms of cultural practices and their relation to power, these memoirs will be analyzed. The cultural studies approach will be applied to The Rolling Stones to comprehend the Rolling Stones’ influence on London’s youth and their rise to power as musical innovators and leaders of the youth revolution in London in the 1960s. Due to their roles as musical innovators and leaders of the social revolution, The Rolling Stones proved to be the most influential band in London in the 1960s, who became a part of both “Swinging London” and the British Invasion.
The Rolling Stones’ earliest and greatest influence was American blues, which helped develop the Stones’ style and signature sound. Their efforts introduced the youth of London to blues, a new genre of music they had never heard before. Brian Jones, the mastermind behind the Stones, is credited with naming the band after the song “Rollin’ Stone” by Muddy Waters, an American blues musician. His love and admiration for the blues, was the driving force behind the band’s early sound, as Bill Wyman said, “he nursed an absolute fervor for true American blues. [His] obsession created the Stones, made them what they were – totally different from every other pop group. His knowledge of the origins of our music, and the translation of it into a British sound, was our blueprint” (77). The cultural studies approach allows us to examine what “happens when cultures come into contact with each other” (Sardar), and in this case can be applied to the Stones’ modification and incorporation of American blues into British rock and roll. The result of combining two cultures together created the Rolling Stones’ sound and introduced the youth of London to American culture. In consequence to introducing a generation to a new culture and music genre, their recordings were met with great critical acclaim and chart success, which helped them solidify their place as one of rock’s greatest artists.
In contrast to the “clean-cut, well-behaved” British boy bands of the 1960s, The Rolling Stones brought a rebellious “bad boy” image to America during the British Invasion. They were marketed as the antithesis to the Beatles, and served as idols to both the British and American youth who felt the need to break away from social norms. As its name suggests, the cultural studies approach aims to “[understand] culture in all its complex forms and [analyze] the social and political context in which culture manifests itself” (Sardar), which in this case would be the Stones’ influence on British culture through their image and sound. While The Beatles were known for their positive image, which is evident in the song “She Loves You”, The Rolling Stones were the first to challenge the typical feel-good pop songs of the mid-60s with songs such as “(I Can’t Get No) Satisfaction” which repeats the line “No, no, no” (Jagger/Richards), which directly countered the Beatles’ “Yeah, yeah, yeah” (Lennon/McCartney). Although music played an important role in setting the Stones apart from any other band, their image is what sparked media attention and got them the “bad boys of rock” label. As Bill Wyman said when looking back on those years, “In 1963 and 1964 when our reputation was being forged, appearances of people our age were pretty traditional. Hair over the ears, like the Beatles, was pretty unorthodox: hair down to the back of the neck, like ours, was really rebellious. It was much more than a fashion: it was a statement opposition” (153). The Rolling Stones were capable of influencing the youth of London through their lyrics and style, and later American youth and culture, when they were at the forefront of the British Invasion.
The Stones’ greatest achievement in the 1960s was their cultural and social influence on the youth of London. Their controversial image and lyrics greatly inspired the youth to indirectly form a subculture, which became a part of the phenomenon known as “Swinging London”. “Swinging London” was the name Time Magazine gave to the flourishing cultural scene in London in the 1960s, which can be analyzed through the cultural studies approach which examines how “sub cultural groups and individuals resist dominant forms of culture and identity, creating their own style and identities” (Sardar). In the 1960s, “[clubs] were crowded with the young and beautiful men and women who had turned London, momentarily, into the hip capital of the Western world” (Sanchez 2). London in the 1960s wouldn’t have been the same without the music. At the time, those most capable of influencing the youth all had one thing in common: they played music, and if one was to conjure up a list of most influential artists at the time, The Rolling Stones would be at the top. According to Tony Sanchez, who was a teenager during Swinging London, The Rolling Stones were considered “the new potentates” who influenced everyone from the “leisured aristocrats to schoolboys barely out of short trousers” (Sanchez 1). The Stones influenced every aspect of teenagers’ lives in the 1960s, from their clothing and their hairstyles to their behaviour. Their image influenced others to dress similarly to them, while their music contained lyrics that the typical British teenager could identify with. No other musician has ever possessed as much power to incite change among a whole generation.
The 1960s proved to be The Rolling Stones’ most artistically creative and highly influential period. Through the cultural studies approach, their role in Swinging London and as influential leaders in the social and cultural worlds was analyzed. No other band from the era has had as much influence on a generation, and the memoirs are a lasting representation of the Rolling Stones’ social, cultural and musical influence on London’s youth in the 1960s, and even to this day.
Works Cited
Pratt, Mary Louise. "Arts of the Contact Zone." Profession 91. New York, 1991. Print.
George, Diana, and John Trimbur. "Cultural Studies and Composition." A Guide to Composition Studies, ed. Gary Tate, Amy Rupiper, Kurt Schick. New York: Oxford UP, 2001. Print.
Sardar, Ziauddin, Loon Borin. Van, Richard Appignanesi, and Ziauddin Sardar. Introducing Cultural Studies. Cambridge, UK: Icon, 1999. Print.
Jagger, Mick, and Keith Richards. "(I Can't Get No) Satisfaction." Rec. 12 May 1965. Out Of Our Heads (US). The Rolling Stones. Andrew Loog Oldham, 1965. Vinyl recording.
Lennon, John, andPaul McCartney. "She Loves You." Rec. 1 July 1963. The Beatles' Second Album (US). The Beatles. George Martin, 1963. Vinyl recording.
Wyman, Bill, and Ray Coleman. Bill Wyman, Stone Alone: The Story of a Rock 'n' Roll Band. London: Viking, 1990. Print.
Sanchez, Tony. Up and Down with the Rolling Stones. London: John Blake, 2010. Print.